Store of the Month – April 2026

Fish Mike Aquatics

885 Hanover St, Manchester, NH 03104
(603) 836-6939

https://www.facebook.com/fishmikeaquatics
https://www.instagram.com/fishmikeaquatics

Mike Gioia is the passionate owner of Fish Mike Aquatics, a beloved local institution that has been serving the community since 2008.

Mike founded the store with a clear mission: to elevate the aquarium and reptile hobby in the area and give enthusiasts a place they could truly call home. From beginners taking their very first steps into the hobby to seasoned veterans looking to expand their collections, Mike and his team bring genuine enthusiasm and deep expertise to every interaction. Sharing knowledge, sparking curiosity, and helping customers find success in the hobby isn’t just part of the job; it’s what drives them every day.

Behind the scenes, Mike is backed by an exceptional team. Heidi, the Assistant Manager, and James, the Company Manager, are both instrumental in keeping the store running smoothly and ensuring every customer walks away with a great experience.

The heart of Fish Mike Aquatics, though, is its customers. Their support, whether that’s shopping in store, bringing great energy through the door, or spreading the word to friends and family, is what fuels the entire operation. Every visit, every referral, and every kind word helps the team continue doing what they love while building something truly special within the community.

Mike is also a proud member of the local business community. Fish Mike Aquatics isn’t just a store,  it’s a destination. A place where people can wander in, discover incredible animals, and lose themselves in the wonder of the hobby.

When it comes to his personal favorites, Mike has a deep love for smaller tropical reptiles and amphibians, with a particular passion for dart frogs and pygmy chameleons. On the trends front, jumping spiders have exploded in popularity recently, and the team has loved every minute of it. Even more exciting has been watching the hobby mature, with more and more enthusiasts prioritizing proper animal care and education.

Away from the store, Mike recharges through hiking and gardening, staying rooted in the natural world that inspired his passion in the first place.

Fish Mike Aquatics is also home to Scuttles, an irresistible shop-pet sun conure who has stolen the hearts of countless customers. Beyond retail, the store offers professional aquarium and terrarium maintenance services, helping hobbyists keep their setups thriving at every level.